Knight Foundation announced today its support for Voice of San Diego's new membership program - which includes the perk of a new print and digital magazine - as part of its efforts to support sustainable local news models. As a nonprofit, the organization relies on contributions from individual members, major donors, corporate/community partners and foundations to maintain operations. With this support from Knight, the news organization is crafting a diverse revenue strategy that places greater emphasis on building a community of individual members who see the value in its awarding-winning investigative reporting. Voice of San Diego's CEO Scott Lewis writes about the launch in a piece first published in a member newsletter.
So we're launching a magazine.
That caught a few people off guard, I know. We're the digital news team. That's the point, right? To save all the money spent on print and use that for reporting. Make news more efficient.
Don't worry, the core philosophy that was part of the founding of Voice of San Diego still reigns: Don't build a radio station, don't build a printing press. Use the Internet. All you need is a connection and some software.
But the Internet is so amazing, it even made print possible for us.
Let me explain. Last year, it was an actual face-to-face conversation (and then the Internet) that led me to MagCloud.