Scribe Megan Brownell, Arizona Community Foundation, recorded the proceedings of a breakout session at the 2011 Media Learning Seminar in Miami facilitated by Ron Shuffield, CEO, EWM Realtors.
The group discussed the challenge of persuading someone to give, emphasizing that we must meet their needs, tell compelling stories, focus on leaving a legacy and the permanence of their gift, and convincing the donor of how the community foundation provides value.
Community foundations are evolving, focusing on getting people to give where they live and to give while living, not only through bequests. Donors used to come to the community foundation and we responded to their interests. Today, we propose areas of interest, encourage collaboration with other donors and help donors feel impact and value. We’re encouraging more strategic giving rather than a sprinkling of grants to the donors’ favorite organizations. There are also significant generational differences to be accounted for, as younger generations give differently and consume information differently. Programs staff now interact with donors to bring subject-matter expertise.