The February issue of Minnesota Monthly magazine features Dana Nelson of GiveMN and Laura Zabel of Springboard for the Arts - executive directors of two St. Paul Knight Foundation grantees. Both were profiled as Minnesotans “changing the way we think about the world - and its future.”
Nelson, the executive director of GiveMN, is featured in the profile “Gives philanthropy a new twist.” She is recognized for her work coordinating the largest one-day online giving event in the world, Give To the Max Day:
“GiveMN has helped thousands of Minnesota nonprofits raise some $46 million for their causes. While the online platform makes it a cinch for donors to do one-stop giving (even providing receipts for tax purposes), it’s especially valuable for the nonprofits themselves, who can easily set up organization profiles, use social networking to make fundraising pitches go viral, and ditch expensive direct-mail marketing.”
Knight blogged about the online fundraising platform last year.
Nelson also describes how for her next project she wants to reach out to schools to help them “ditch the bake sales and wrapping-paper peddling that takes time and energy away from schools’ primary goals.”