The book launch of “Startup Mixology: Tech Cocktail’s Guide to Building, Growing and Celebrating Startup Success,” by Frank Gruber, the founder and CEO of Tech Cocktail, brought together entrepreneurs, on stage and in the audience, and featured sound advice, a llama and cocktails. What else do you need for your next successful startup?
As it turns out, quite a bit more — which is the subject of “Startup Mixology.”
“The reason to do this book was that it took me 10 years to start my company and run it myself,” explained Gruber in a post-panel interview at The Stage in Miami. “It was a scary, long process to figure out on my own and I made a lot of mistakes. So I wanted to create the book that was not out there when I was trying to do this and something that would be easy for people to follow. There are a lot of books out that talk about a lot of the different components but I wanted to create a comprehensive guide that only would tell you how to do it, but [it would tell you] also the harsh realities of it too. Because it’s hard.”