The International Media Institute of India (IMII) was conceived by leading Indian editors and senior journalists who not only experienced difficulty in finding skilled and knowledgeable journalists to hire but also wanted to do something to arrest the qualitative decline in the profession and make it answerable to public good.

Training and orientation of journalists has not kept pace with the boom in the media industry in India and many developing countries. In today's fast-paced life, it has become even more important for media organizations to increasingly rely on professional competence and ethical discipline. The IMII was conceived to inculcate exactly these qualities.