By Sherri Welch
The three new corporate funders introduced last week by the Detroit International Jazz Festival represented a small coup for the organization.
The festival will need plenty more sponsors if its annual Detroit Jazz Festival and year-round community and educational programs are to survive long term.
It increased and/or added new investments in print, radio, television, Web and billboard advertisements.
And with a $100,000 grant from the Miami-based John S. and James L. Knight Foundation it launched "Jazz Planet TV," featuring live streaming and pre-recorded segments from the jazz festival on its website at www.detroitjazzfest.com.
The show attracted 700,000 viewers from 157 countries in its inaugural year last year and is set to return this year.
Those efforts helped attract three new funders to the festival this year: Fiat North America and St. John Providence Health System as event sponsors, and PNC Bank, which made a $15,000 grant in support of the festival's year-round educational programming.
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