NPR Digital Training Program Assessment

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Subtitle
Completed Evaluation
Author Organization
TCC Group
Author Organization URL
http://www.tccgrp.com/
Publication Date
04/20/11
Program
Journalism & Media Innovation

GRANT DESCRIPTION

To help support NPR’s transition from a public radio company to a public media company through the development of a digital training program for senior managers, leaders and reporters.

ASSESSMENT PURPOSE & APPROACH

Key Questions
· How has the digital culture of NPR shifted as a result of the training?

· To what extent have the digital skills and understanding of the organization’s digital media strategy improved among managers and staff?

· What elements of the training were most effective for bolstering digital skills?

Approach: The assessment reviewed the effectiveness of NPR digital training, interviewing 18 staff and surveying 307 NPR staff and managers who received digital trainings (83% response rate). In the survey, individuals were asked to rate their performance as well as that of their peers and managers.

Assessment Partner: TCC Group

PROJECT FINDINGS

The evaluation, which started in November 2010, recently concluded. The findings will be shared in the summer of 2011. The findings explore the reach of the program, changes in individual digital skills and organizational digital culture and program training effectiveness.

 

Projects discussed in this publication

National Public Radio

To extend Knight Foundation's digital training of the NPR newsroom by creating 12 local news test sites linked to one another and to NPR. This grant is the test project of the creation of a new local reporting network

About our Journalism & Media Innovation focus area

Our goal at Knight Foundation is to preserve the best aspects of journalism and use innovation to expand the impact of information in the digital age. 

About our Grant Assessments methodology

As part of our grant making process, program teams work with grantees to establish indicators that will be tracked to provide feedback on project implementation and outcomes. In certain cases, we also partner with grantees to conduct in-depth third-party evaluations to understand the effectiveness and impact of specific projects.