Secrets to Crowdfunding with Vann Alexandra Daly from Knight Foundation on Vimeo. Crowdfunding sites such as Kickstarter, Indiegogo and Power2Give open up a new world for artists seeking funding – allowing small projects to reach a mass audience in ways that only large organizations with big budgets could in years past. To many artists, crowdfunding seems like the silver bullet for getting needed support. Yet much like any marketing campaign, crowdfunding takes a lot of time, resources and the ability to tap into an extended network of supporters. “It’s a full-time job,” said Vann Alexandra Daly, a filmmaker who has raised a quarter of a million dollars for creative projects over the past year. “Every day of the campaign is important.” Last week, Knight Foundation asked Daly to offer advice to South Florida artists on how to launch and sustain a successful campaign.
