Webinar Recording: Open Contests from Knight Foundation on Vimeo. Below, Mayur Patel, Knight Foundation’s vice president for strategy and assessment, and Sonal Shah, senior fellow at the Case Foundation, write about the importance of challenges and prizes as a tool for social change. In a world where technology has opened up access to a vast pool of talent and constant change has become the norm, contests offer a path to new ideas, new players and new ways of solving problems. We have seen a revival in contests as a way to discover new solutions and bold ideas across industries and sectors. Leading companies, including Netflix, Google and Cisco, have tapped into challenges and prizes as a way to stimulate new business and technology innovations. Public agencies have also joined in, using contests as a way to make progress on a range of social issues, from reducing obesity to conserving household energy use. Last month, the U.K. government announced in grand fashion a new £1 million “Longitudinal Prize” committee to design competitions with the aim of tackling societies’ complex problems. The U.S. federal government continues to invest in its challenges and prizes platform, Challenge.gov. The platform provides opportunities for government agencies to tap into the potential of their citizens through prizes such as the NASA Centennial Challenges and public/private challenges such as Mozilla Ignite. Despite this growing trend, many foundations have yet to use contests as a tool to advance their work and support innovation. Apprehension and uncertainty affect the willingness of many to adopt this tool. Additionally, it is not always clear where to start and how to design effective contests. Good design is key for successful contests, prizes and challenges. Sometimes even the failures can teach a lot about the effectiveness of the challenge or provide a better understanding about behaviors. That’s why Knight and the Case Foundation, early adopters in this space, have teamed up to share experiences on contests, prizes and challenges and offer some valuable lessons learned along the way. On Aug. 8, we’re hosting a joint webinar, “Designing Contests for Impact.” The webinar, which begins at 1 p.m. EDT, will be geared towards foundations and other organizations interested in launching their own contests. We’ll share tips and practical advice on designing, setting up and running contests.