Photo: Matt Thompson and Amy Webb at Spark Camp. Credit: Amy Webb. A little more than three years ago we hosted our first “Spark Camp,” then an experimental gathering for journalists funded in part by Knight Foundation. Related Press Release "Spark Camp to launch more events, create stronger partnerships, promote innovation in media and technology" -- June 20, 2014 Now, thanks to new funding of $250,000 from Knight, we’re branching out beyond Spark Camp with the launch of Spark Co—a new kind of creative organization not quite-think tank, not quite-IDEO but with a clear and focused ambition all the same. The new effort will expand and complement the work we’ve been doing since 2010. This all began because we wanted to convene our colleagues in a more productive and, frankly, fun way, than what we had seen at industry conferences. Our favorite events, such as NewsFoo and Hacks/Hackers, stood out simply because they had tweaked the conventional conference format. The participants in NewsFoo set the agenda. Hacks/Hackers designed its events to facilitate relationships between journalists who code and those who don’t. As journalists we’re trained to edit. Why not, then, follow the lead of NewsFoo and Hacks/Hackers and edit the rote, largely mass-manufactured format that now dominates?