Knight Foundation Brand Standards

Logos and Branding

While our official name is the John S. and James L. Knight Foundation, logos refer to the foundation as “Knight Foundation.” (Please see below for proper use of the foundation’s name in text.)

Download Brand Guide

Primary Knight Foundation logo

The primary version of Knight Foundation’s logo is the horizontal lockup. Please refer to the spacing section below for proper usage of it and the alternate versions.

Web ready format:

Black

White

Vector downloads (Adobe Illustrator, InDesign, and print friendly format):

Black

White

Spacing

Be sure to provide adequate space around the logo to maintain its legibility and integrity. The amount of space is proportional to the size of the logo. The minimum amount of space around all sides of the logo is equal to the height of the mark. The primary version of Knight Foundation’s logo is the horizontal lockup. Please download our brand guidelines for proper spacing and usage.

Boilerplate copy

Please include the following paragraph about Knight Foundation at the end of your press release.

About Knight Foundation

We are social investors who support a more effective democracy by funding free expression and journalism, arts and culture in community, research in areas of media and democracy, and the success of American cities and towns where the Knight brothers once published newspapers.

Style Guide

In Knight Foundation communications we prefer certain styles for some terms. The Associated Press Stylebook is our style guide.

On first reference always use the foundation’s full name. When it starts a sentence or when helpful, use “The John S. and James L. Knight Foundation.”

  • Never use “&” in the name.
  • Use “Knight Foundation” (without “the”) on second and subsequent references.
  • Do not use KF.

Maribel Pérez Wadsworth

  • CEO and president of Knight Foundation since January 2024. Wadsworth’s full biography is here.

Knight communities

Capitalize and use Associated Press style: Aberdeen, South Dakota; Akron, Ohio; Biloxi, Mississippi; Boulder, Colorado; Bradenton, Florida; Charlotte, North Carolina; Columbia, South Carolina; Columbus, Georgia; Detroit; Duluth, Minnesota; Fort Wayne, Indiana; Gary, Indiana; Grand Forks, North Dakota; Lexington, Kentucky; Long Beach, California; Macon, Georgia; Miami; Milledgeville, Georgia. Myrtle Beach, South Carolina; Palm Beach County, Florida; Philadelphia; San Jose, California; St. Paul, Minnesota; State College, Pennsylvania; Tallahassee, Florida; Wichita, Kansas.

Knight brothers

Do not capitalize “brothers.”

Commissions

Do not refer to just “The Knight Commission” on first reference because there are two. The Knight Commission on Intercollegiate Athletics was founded in 1991 (knightcommission.org) and the Knight Commission on the Information Needs of Communities in a Democracy was founded in 2008 (knightcomm.org).

Please email media@knightfoundation.org if you have additional questions.

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