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Student government leaders at Mercer University in Macon are working in partnership with College Hill Macon and TurboVote to engage students in elections. In April, they invited Sam Novey, National Student Vote Challenge founder to give the keynote address at their annual Civic Engagement Symposium. His remarks, edited below for brevity, explore some of the themes highlighted in a recent Knight Foundation report, “Why Millennials Don’t Vote for Mayor: Barriers and Motivators for Local Voting.” Photo (cc) by CarnageNYC on Flickr.com. Have you ever skipped an election because you didn’t like any of the candidates? Have you ever skipped a local election or a primary because it felt like it didn’t really matter that much? Have you ever skipped an election because it didn’t seem particularly competitive? Based on national turnout numbers, I’d conservatively say that at least 80 percent of people reading this story have missed at least one election of some kind in the last five years. By the end of this column, I hope you’ll be convinced of the importance of never missing another election again even if it was uncompetitive or didn’t feature good candidates or just didn’t seem that important at the time. I first understood why voter participation is so important a few months back when I was talking strategy with a talented potential candidate for Baltimore city council. “Do you have your list of targeted voters ready?” I asked. “Oh yes!” he replied “all 2,000 of them. That’s how many votes we need to win.”