Jose Zamora is a Journalism Program Associate at Knight Foundation

‘In the future there will be a new breed of journalists who can do all this (multimedia journalism) and it’s second nature to them,’ said Travis Fox last Friday at this year’s International Symposium on Online Journalism at the University of Texas at Austin.

Fox is the Emmy Award-winning video producer for WashingtonPost.com. He was explaining that in contrast to the past, when online news sites used video to generate interest in their sites and to get extra revenue from video ads, in the future, video will be used to generate multiple revenue streams, because video/multimedia material can be used for any medium.

Fox explained how the script and stills from his video can be used for an article in the newspaper and the online edition of the daily, while the sound file can supply radio content, and the video itself can be used for a television story.

This was part of the discussion at a panel I moderated about multimedia storytelling and the future of online journalism at this year’s symposium, which gathered 298 journalists and new media experts from around the world.

The other presentations for this panel were made by Mar’a Teresa Ronderos, Editor, Semana.com (Colombia); Fred Ritchin, Director, PixelPress; David LaFontaine, Partner, Artesian Media and Managing Editor, Newspaper Association of America’s Audience Planbook; Bill Gentile, Journalist-in-Residence, American University; and Travis Fox, Video Producer, WashingtonPost.com.

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