Articles by

Beth Kanter

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    The tech failure that disrupted the national Give Local America Day fundraising campaign in May 2016 raised a big question for community foundations hosting giving days:  What can they do differently to ensure smooth sailing in the future? To answer, Giving Day hosts turned to each other through Knight Foundation’s Peer Learning Exchange and Facebook Group, and participated in conference calls organized by Priscilla Enriquez, Chief Giving Officer of the Sacramento Regional Community Foundation.  They sought a host of answers. Even while some communities reached or exceeded  their Give Local America goals, they searched for ways to address administrative messes, their own technical reviews, in addition to ways to rebuild trust with their community.  
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    This is cross-posted with permission from Beth Kanter's Blog. GiveMN launched its “Give to the Max Day” over 6 years ago.  It was one of the first 24-hour day of giving that rallies and inspires to donate to charities.  On November 13, Minnesotans broke a record Thursday, donating more than $18 million to schools and non-profits.  I have been tracking this giving day since its first Giving Day back in 2009 and every year do a debrief post or interview. This year, I was lucky enough to get Dana Nelson, Executive Director to do an email interview.     GiveMN and Dana have been a key part of the Knight Foundation Giving Day Learning Exchange that I have had the honor of facilitating. This network of community foundations are actively experimenting and learning how to get better results on their Giving Days and adding to the knowledge in the Giving Day Playbook. Here’s what Dana Nelson had to say about their dramatic giving day results, their secret to success, and what is next.
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    Photo: Panel Session at the Social Media 4 Nonprofits Conference on Silicon Valley Gives Day. Caitlin McShane from Opportunity Fund describes how they raised over $75,000. In August 2013, Knight Foundation published the Giving Day Playbook, a website and digital publication for community foundations and other organizations interested in hosting an online Giving Day. The easy-to-use guide was packed with best practices, examples and templates from Giving Day organizations across the country. Many organizations have found the resource valuable for planning, implementation and evaluation of their Giving Days. Here are some of their experiences:
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    ​The following blog post is written by Beth Kanter, a consultant for Knight Foundation. Photo credit: GiveMn.org on Facebook. Knight Foundation recently published the Giving Day Playbook , the first how-to guide providing community foundations and other nonprofits comprehensive tips to planning a successful online giving marathon.  On Sept. 12, Knight Foundation hosted a webinar for almost 200 community foundations, nonprofits, and others interested in hosting a Giving Day.    The engaged crowd on the webinar asked many smart questions of the presenters, who included Knight Foundation’s Bahia Ramos and GiveMN’s Dana Nelson, in addition to myself.   If you missed it, you can listen to the recording here, or join us for one of two upcoming conversations on Giving Days: the #FundChat Twitter chat on the Playbook at 12 EST Wednesday Sept. 18, and a Google Hangout with the Chronicle of Philanthropy at 1 p.m. ET Thursday Sept. 19. Below is a summary of answers to some questions during the webinar and related resources on the Giving Day Playbook.
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    Photo credit: Flickr user Communities Foundation of Texas  So you want to start a Giving Day. That’s something we have heard more and more over the last year, as foundations and nonprofits look for ways to tap into the growing online giving market with these daylong campaigns raising funds for local causes. RELATED LINKs  Join us for a free webinar with CommA on planning Giving Days at 2 p.m. ET on Sept. 12. Register now. "New Giving Day Playbook provides step-by-step guide to online giving campaigns" They can seem overwhelming—months of planning, untold hours of staff time, culminating in a 24-hour or longer sprint. But they don’t have to be. Today, Knight Foundation published a new Giving Day Playbook, which breaks down the whole process from Day One of planning to launch and post-campaign analysis. The best part of the Playbook is that it is full of checklists and templates from the community foundations that in recent years have experimented with these campaigns, often with great success. With tips for any nonprofit participating in or launching a campaign, the playbook not only tells you how to set a Giving Day budget and allot staff time, but also how to use the power of social media to reach new donors. The guide, written by online fundraising experts at Third Plateau and KDS Strategies, is Knight Foundation’s way of sharing emerging best practices as organizations continue to experiment with engaging communities online. We’ll be hosting a webinar with CommA on planning Giving Days too at 2 p.m. ET Sept. 12. (Registration is here.)