March 12, 2015 by David Nickerson
Photo by Flickr user Dean Terry.
David W. Nickerson is an associate professor of political science at the University of Notre Dame.
Below he writes on inspirations for Knight News Challenge: Elections, which asks the question, How might we better inform voters and increase civic participation before, during and after elections? The best nonpartisan ideas will share in more than $3 million. Apply at newschallenge.org.
I have spent the past 15 years studying how to mobilize people to vote. The people who work to engage the electorate obviously care about elections a great deal. When crafting messages to engage erstwhile voters, I often have to remind my collaborators—and myself—that the people who need encouragement to vote are not interested in politics.