Bill Keller, executive editor of The New York Times, recently explained that the newspaper is now as much a technology company as a journalism company.

This year’s South by South West Interactive (SxSWi) indicates he’s not the only one thinking that way. When the conference started 16 years ago, it was strictly tech, a convening of engineers, software developers and coders. But this year, everywhere you turned, it seemed, there was another journalist and or media organization. And there were many panels about technology and the future of news.

It demonstrates how far media organizations have come in embracing technology and using it in ‘digitally native’ ways to inform and engage their communities.

— By Jose Zamora, Journalism Program Associate, Knight Foundation