During last year’s mid-term elections, the Knight-funded Wesleyan Media Project provided real-time analysis of the 1.6 million political ads aired on behalf of state and federal candidates. Together they cost a record breaking $735 million – and comprised the most negative campaign in history, the project found.

Tomorrow at 10 a.m. EDT, watch online as the project’s leaders delve into how they went about their analysis. The seminar is being livestreamed here.

Knight Foundation President and CEO Alberto Ibargüen, a Wesleyan alum, will speak along with Assistant Government Professor Erika Franklin Fowler.