South by Southwest (SXSW) Interactive, the year’s most anticipated tech conference, is just around the corner – kicking off on Friday, Mar. 12 in Austin, Texas. Many of today’s biggest web and mobile apps were launched during SXSW, including Twitter (2007) and Foursquare (2009). There’s a lot of speculation about what this year’s big hit will be.

Many of journalism’s innovators and big-thinkers will be speaking at the conference this year, including Jeff Jarvis, Ana Marie Cox, Adrian Holovaty, David Cohn, and Jay Rosen. We scoured the schedule and compiled a list of journalism-related presentations, to help those of you who may be attending: Saturday, Mar. 13 9:30 a.m. Community Funded Reporting

The news industry is dying but in its wake are new business models to support investigative journalism. One of these is “community funded reporting” which is being pioneered by Spot.us but is happening around the country by various individuals. What is it? How does it work? What are its pitfalls? Where does it surpass the traditional advertising model? This will be a conversation that explores the changing media landscape and how the web can rise to the challenge of supporting our communities and their information needs.

Presenters: David Cohn, Spot.Us. Lyn Headly, Rapid News Awards. 11 a.m. Citizen Journalism Brigade – Making Your Voice Matter

The future of Journalism lies in your hands. Citizen journalists from coast to coast are launching websites so THEY can write about their interests. But does it work? Can you make money? Where is it going and will it be around in a few years?

Presenters: Colin Alsheimer, LevelTen Interactive. Rondo Estrello, In-This-Economy.com. 11 a.m. Are Content Farms Good or Evil? Yes.

Our multiple choice quiz for today: Demand Media, AOL’s Seed.com and other “content farms” are: (a) a natural and essential outgrowth of our new media ecosystem. (b) a fine way for new writers to actually get paid (if not very well) for their work instead of providing for free to others who make all the money. (c) worrisome given that the content the create is often mediocre, and therefore can semi-pollute search results. (d) cynical verging on evil. The answer is all of the above, in varying degrees.

Presenter: Dan Gillmor, Knight Center for Digital Media Entrepreneurship at Arizona State University 11 a.m. iPad: New Opportunities for Content Creators

With the launch of the iPad, Apple is creating a third category of mobile devices positioned between smartphones and laptop computers. Utilizing the successful iPhone operating system coupled with a tablet form factor, the iPad has the ability to deliver content in a variety of formats – from native apps to web sites to eBooks and more. Hear from experts in the interactive, book publishing, periodicals, and video gaming industries about the impact of the iPad in regards to content packaging and distribution.

Presenters: Raven Zachary, small society. Bill Jensen, Village Voice Media. Shervin Pishevar, SGN. Jason Grigsby, Cloud Four. 3:30 p.m. Media Armageddon: What Happens When the New York Times Dies

We’ve entered The Last Days of Media. Traditional publishers’ economics can’t stand up against the overwhelming volume of new content and ad inventory being manufactured by the likes of blogs, Facebook, Myspace, Craigslist et al. What will New York City and the nation look like without the New York Times?

Presenters: Greg Beato, Reason Magazine. Markos Moulitsas, Daily Kos. Amy Langfield, NewYorkology LLC. David Carr, New York Times. Henry Copeland, Blogads.com. Sunday, Mar. 14 9:30 a.m. Process Journalism: Getting it First, While Getting it Right

Iterative journalism, process journalism, wiki journalism — call it what you want — the ‘first draft’ of history is rapidly changing with digital reporting and immediate delivery. In this panel, we’ll investigate technological tools, best practices from bloggers to NYTimes.com, transparency and ethical challenges faced report accurate news in the social media age.

Presenters: Moka Pantages, Wikimedia Foundation Inc. Monica Guzman, Seattlepi.com. Robert Mackey, The New York Times. Will Sullivan, St. Louis Post-Dispatch. Charles Latibeaudiere, TMZ. Jesus Diaz, Gizmodo. 11 a.m. Monkeys with Internet Access: Sharing, Human Nature, and Digital Data

Presenter: Clay Shirky, ITP/NYU. 11 a.m. Influence and Innovate: Transforming Media Education

The future of media relies heavily on the mindset of those willing to study and enter the field. Professionals, professors and students will discuss transforming the goals of communication education to develop graduates, not only comfortable and fluent with online media, but who can also innovate and influence the profession.

Presenters: Cindy Royal, Texas State University. Tyson Evans, New York Times. 11 a.m. Online News of Tomorrow

Whether newspapers are dead or not, the media is innovating online. Rather than debate journalism’s future, let’s look at where we’re headed, and what the online news sources of tomorrow might look like. This panel will survey some of the most exciting experiments and propose some interesting new directions.

Presenters: Adrian Holovaty, EveryBlock. Andrew Huff, Gapers Block. Brad Flora, Windy Citizen. Jeff Jarvis, Buzzmachine/CUNY. Jeremy Zilar, New York Times Monday, Mar. 15 9:30 a.m. Future of Context: Getting the Bigger Picture Online

Conventional wisdom calls us attention-deprived, constantly seeking the next scrap of info. But Google reveals our true desire: Context. (Wikipedia entries, This American Life’s financial crisis explainer, Gizmodo’s definitive guide to smartphones, etc.) We’ll explore how journalism and media must adapt to meet our insatiable hunger for the bigger picture.

Presenters: Jay Rosen, New York University. Matt Thompson, NPR. Staci D Kramer, ContentNext Media /paidContent. Tristan Harris, Apture. 1:10 p.m. Hyperlocal Focus: Growing A Vibrant Community Media Ecosystem

Filmmakers, videobloggers, podcasters, pirate & low-power radio jocks and public access TV producers are all creating content in your local community, but they often don’t collaborate or even talk to each other, despite using the same tools and sometimes even seeking the same audiences. A 15 year-old videoblogger and a 50 year-old technical director at a local network TV affiliate may have a lot to learn from each other, but in what context would they ever meet? How can you engage local content creators and build a vibrant media community? This session is about how to create (and utilize) healthy, sustainable user-generated media scenes in local communities, using community media centers, creative salons, non-profit media arts foundations, citizen journalism organizations and grass roots organizing principals.

Presenter: Bill Simmon, VCAM. Tuesday, Mar. 16 3:30 p.m. How to Save Journalism

Much has been said about the death of journalism, but little has been offered in way of solutions. This panel will focus on solutions instead of problems, consensus viewpoints from both old and new media, and offer new insights into the operational structure of journalism and media for the 21st century.

Presenters: Drew Curtis, Fark.com. Jeff Webber, USAToday.com. Kelly McBride, The Poynter Institute. Matthew Palevsky, The Huffington Post. 5:40 p.m. The Effects of Twitter on News

Presenters: James Cox, Smokeclouds. Brian Stelter, New York Times. Ana Marie Cox, GQ Magazine.