From the infoneeds.org blog for the Information Needs event today and tomorrow in Miami, video from this afternoon’s session with media experts Amy Webb, Bryan Alexander, and Richard Cardran below.

Amy Webb of Webbmedia Group was part of an afternoon panel on current trends in media.

Here she talks about why not to just go by demographics when evaluating the potential audience:

And fellow panelist Bryan Alexander on how to deal with disinformation and use media to draw the community together:

Richard Cardran, Bryan, and Amy on how to find staff to implement media strategy:

This is Amy Webb’s presentation link; links from other panelists will be listed in the comments later.