"Inside the Minds of The New York Times" with guests Mark Thompson and Arthur Sulzberger Jr. The panel was moderated by Alex S. Jones of the Shorenstein Center on Media, Politics and Public Policy. Photo credit: Gabe Palacio. Mobile apps for people who cook. Streaming video of charismatic reporters. Informational graphics and other tools, from an evolving digital arsenal, that quickly encapsulate the story or serve as a sidebar to long-form articles. Those are some of the storytelling techniques The New York Times is using to stay abreast of change in an evolving media world, according to its Publisher Arthur Sulzberger Jr. and President and CEO Mark Thompson. The two executives delivered an overview of the efforts underway at the Gray Lady to key players from global philanthropy, entertainment, government, the news business, Wall Street and other spheres during the third Media Minds breakfast sponsored by Knight Foundation, with media partners Gannett and USA Today. The series, which began last year, features conversations with news industry leaders. “The missing airliner? When you start looking at a map … you get a clearer sense of what’s involved in the task of searching,” Thompson told that audience, noting the difference an interactive infographic can make in conveying this ongoing story. He continued: “The heart of this is really trying to figure out how video [and other mediums] can work alongside … the experience of reading the best written journalism in the world. How does it complement? How does it enrich? How does it expand?” Thompson, former chief executive for the British Broadcasting Corp., joined The New York Times in 2012 to lead a revamp of the company’s overall business strategy. He has been credited with keeping his former employer on the cutting edge technologically, steering such groundbreaking projects as free digital TV subscriptions and paid, on-demand video services at the BBC. Each week 95 percent of United Kingdom residents tune in somewhere along the BBC’s line-up of television, radio and online news and entertainment stations and sites, on average for about 19 hours, he said.