The Knight Foundation-commissioned report also reveals while most residents feel these amenities are important, a national gap in access to these areas exists along racial and economic lines.

MYRTLE BEACH, SC – A new groundbreaking study commissioned by Knight Foundation and conducted by the Urban Institute finds that many Greater Myrtle Beach residents choose to live in the area because of its quality of life and enjoy easy access to recreational areas. Nationally, the report found that racial and economic disparities in accessing these areas may exist in urban communities such as Greater Myrtle Beach.

Here are other key Myrtle Beach findings from “Community Ties: Understanding what 

attaches people to the place where they live,”: 

• A large share of residents (40%) choose to live in Greater Myrtle Beach for the quality of life, above the 33% national average. 

• Many residents also report having easy access to community resources such as recreational areas (89%), above the national average (85%).

• Nationally, this study found that while recreational areas ultimately could create more attachment between residents and their community, low-income residents and residents of color often feel that these amenities are less accessible to them than higher-income, white residents.

“This study illustrates that Greater Myrtle Beach residents choose to live in the area for high quality of life and a strong sense of attachment to where they live, which is key for a vibrant community,” said Lilly Weinberg, Knight’s senior director of community and national initiatives. “But communities that promote equity are vibrant communities. Myrtle Beach could further explore opportunities with key stakeholders like Coastal Carolina University and others to improve equitable access to community amenities between diverse community members.”

Conducted prior to the COVID-19 shutdowns, Community Ties leverages a survey of over 11,000 Americans residing in metro areas across the country — including Myrtle Beach — to create one of the richest datasets on what drives attachment to place. 

• Those with access to quality of life amenities such as arts, recreational areas and safe places to live, work and play reported a deeper attachment to their community, compared with those who had access to jobs, affordable housing, schools, health care or other desirable features. 

• The Myrtle Beach data reveals how attached local residents are to the Myrtle Beach metro area and where gaps in access exist across urban amenities. It offers points of consideration for such leaders such as boosting time in the city, focusing on quality of life and paying attention to issues of equity, to strengthen residents’ ties to their communities.

As cities plan for a post-COVID-19 world and reckon with racial justice, the report provides knowledge for public officials and other community leaders to help make cities more resilient, urban public spaces more equitable, and think anew about how to build places where people want to live, work, play and stay. 

To see how your city compares in different areas with other Knight communities and the national averages, go to our interactive website. 

For interviews, please contact Alexa Lamanna at [email protected] or 202-320-2766.

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About the John S. and James L. Knight Foundation

Knight Foundation is a national foundation with strong local roots. We invest in journalism, in the arts, and in the success of cities where brothers John S. and James L. Knight once published newspapers. Our goal is to foster informed and engaged communities, which we believe are essential for a healthy democracy. For more, visit kf.org.

About Urban Institute  

The nonprofit Urban Institute is a leading research organization dedicated to developing evidence-based insights that improve people’s lives and strengthen communities. For 50 years, Urban has been the trusted source for rigorous analysis of complex social and economic issues; strategic advice to policymakers, philanthropists and practitioners; and new, promising ideas that expand opportunities for all. Our work inspires effective decisions that advance fairness and enhance the well-being of people and places.

Image (top) by Kirk Van Nort on Unsplash.