By Laura Bruney, Arts & Business Council

Join Miami’s most influential marketing minds for the Arts & Business Council’s 2015 Miami Arts Marketing Project (MAMP) where you’ll discover new ways to meet marketing challenges and maximize your communications strategy. MAMP brings together thought-leaders from marketing, design, the arts and technology in a series to network and exchange ideas that empower the local arts community. This series of innovative and interactive workshops and labs are scheduled from January to July.

Attracting new audiences through creative marketing is critical to the earned income and viability of non-profit cultural groups.  There is a tremendous need for training and resource sharing in this area – especially among small and mid-sized organizations.  In 2015 the Arts & Business Council will host 6 workshops and 2 roundtable labs in the Miami Arts Marketing Project series.  Topics range for social media trends, to corporate sponsorship to collaborations that grow audiences. For the first time we are offering series subscribers our Maximizing MAMP session providing them with an arsenal of information and forms to fill in during the sessions.

“The Miami Arts Marketing Project is designed to inspire with hot topics and an exciting new interactive format. Our 2015 workshops and labs will help arts organizations develop a deep understanding of marketing trends, technologies and strategies and come away with a tool kit full of resources to build new audiences, attract new sponsors and connect meaningfully with their audiences,” said Laura Bruney, President & CEO of the Arts & Business Council.  “We are excited to kick off the series by bringing in 3 marketing leaders from New York, Boston and Houston. The Betsy Hotel will host a VIP reception for the visiting arts executives to introduce them to some of Miami’s corporate and cultural leaders.”

For the first workshop, Reaching Audiences in an Expanding Universe, three marketing powerhouses will share their insights on the dramatic changes taking place in marketing, audience/donor development, and communications within the cultural marketplace.

Kim Noltemy, the Vice President and Chief Marketing & Communications Officer for the Boston Symphony Orchestra, the Boston Pops and Tanglewood, will share her experience in audience trends. She is the strategist behind the BSO’s new media efforts including the orchestra’s digital download service, Internet TV, podcasts, and the BSO’s website, which is the most visited website of any orchestra in the world.

Judith Kurnick, the Director of Communications at Houston Grand Opera will discuss strategies for building new audiences. She came to the Opera from the League of American Orchestras, the national service organization for the orchestra field, where she has spent the last five years as vice president for strategic communications.

Betsy Vorce, the Senior Advisor Lincoln Center, one of the world’s leading presenters of superb artists and a national leader in arts education and community relations will share her insights on what is bringing in new audiences. The Lincoln Center hosts more than one million participants for their myriad of performances and events each year.

The workshop will be moderated by Stephen Belth from the Arts Marketing Network. Belth, serves on the board of the Arts & Business Council and has worked with some of the top arts organizations including the Boston Symphony Orchestra, Seattle’s ACT Theatre, Live From Lincoln Center, Tanglewood, Ravinia, and the Cleveland Orchestra. He will lead a power packed morning.

Belth said, “Miami has become one of the leading and fastest growing cultural communities in the country.  This panel of national arts marketing experts will help us gain a broader perspective of best communications practices as we continue to raise our standards of service to our audiences.”

Workshops are $35 each and the full series is $300. Details, speakers and an overview of each workshop and registration are at www.ArtsBizMiami.org

Program sponsors for Miami Arts Marketing Project include Miami-Dade County Department of Cultural Affairs, Greater Miami Convention and Visitors Bureau, The Betsy South Beach, Intercontinental Miami, the Adrienne Arsht Center, Miami Parking Authority, Mad Chiller Coffee, Patron Technology, Marketites, and KIND Healthy Snacks. The program is co-hosted by the Greater Miami Festivals & Events Association.

About the Arts Biz Dialogue The Arts & Business Council of Miami has developed a new blog to focus on corporate leaders that support the arts. The interactive exchange of ideas will provide us with insight on successful corporate partnerships. Each conversation will be featured on our ArtsBizBlog. Stay tuned for more interesting interviews and get the inside scoop on why some of South Florida’s top corporate leaders collaborate with the arts.