The new office of the Hygienic Dress League
We live in a world that is over-saturated with marketing images and materials. In a lecture that I cannot forget, Tom Wujec, a fellow at Autodesk and a leader of businesses visualization, explained that although the brain’s ability to process information doubles only every 160,000 years, the amount of information we are exposed to doubles every 11 months. As a result, we barely notice rapid change and our picture of the world isn’t as complete as we assume. This is why I was slightly surprised at the effect a pigeon had on me as I was eating a sandwich and reading a book (while frantically checking my e-mail). This grey- and purple-feathered friend, while cleaning up my scraps, walked directly into my line of sight and the first thing that popped into my head was painting it gold. My second thought brought me straight back to Friday night, when I attended the Hygienic Dress Leagues’ “Satellite Office” opening” at Public Pool in Hamtramck, and how its brand marketing had obviously infiltrated my psyche.
The Hygienic Dress League is a registered corporation in the state of Michigan and also the artistic practice of married couple Steve and Dorota Coy. The pigeon is its logo. Murals featuring the corporation’s two main characters have been seen around the city of Detroit for a number of years now. The Coy’s utilize bold colors and Detroit’s large, boarded-up windows to create eye-catching and visually dynamic works that could easily be misinterpreted as advertising. At the exhibition “Satellite Office,” Steve explained the show is meant to further establish its brand identity and create a narrative about the corporation’s three-tier hierarchy of employees. The Coys work through various established local photographers in what is a collaborative effort to show portraits of the extractors (lowest), transporters (mid-level) and executives (highest ranking) in their natural element. Scott Hocking, Greg Holm, Dave Krieger, Nicola Kuperus and Tom Stoye all lend their eyes to the uniformly printed images that hang in ornate gold frames amongst a few trees, a gold desk and some gold pigeons that have found their way into Public Pool. At “Satellite Office,” the exterior of the gallery, covered in its Louis Vuitton-reminiscent pattern, is much more exciting then a day on the j-o-b and runs through Oct. 22.
Public Pool is a cooperative gallery located at 3309 Caniff St., Hamtramck, Mich. 48212
It is open Saturdays from 1 p.m. to 6 p.m.
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