In an era of iPads and Kindles, Tom Virgin yearns to return to an analog form of publishing. The founder of Extra Virgin Press, Virgin won a 2015 Knight Arts Challenge grant in support of his plans to help preserve the art of letterpress printing by bringing it to Miami. Invented by Johannes Gutenberg in the 15th century, letterpress printing revolutionized the literary world, and the culture writ large, by enabling works to be copied and widely distributed for the first time. But letterpress printing fell out of fashion by the mid-20th century, and the digital age, with its on-demand printing and e-books, further pushed it to the margins. Despite the commercial demise of the letterpress, however, Virgin sees a bright future for this ancient art form. Why is the art of letterpressing still relevant in the digital age? Choices are vital, for a number of reasons. This time of year, after a week of Art Basel Miami Beach, followed by a couple more weeks of holiday glitz, it would be easy to conclude that everyone likes big, bright, shiny, colorful things to hang in every corner of every room. Some do. But for each outfit decked in glitter, rhinestones and patent leather, we see a black silk dress or cashmere sweater that quietly steals the show. As Miami moved into the 21st century, most of the deluxe mid-20th-century printing technology moved out. The ease of desktop publishing in the digital age has supplanted the esoteric, anachronistic practice of hand printing on a proof press. It has not, however, matched the quality and visceral attraction of letterpress printing. I proposed and was funded to bring a letterpress to Miami, so that I can teach this practice to a new generation. Ceremony, heirlooms and craftsmanship that have been handed down for generations celebrate our history and values. We appreciate the craftsmanship of objects when we can see it and feel it. True, art is beautiful when it is posted on Facebook, and of course the words are brilliant when they are tweeted. However, a small, finely bound, poetry chapbook that includes only a poet’s favorite poems in a letterpress-printed volume offers a different hierarchy of quality. Actually seeing, smelling and touching the letters embossed into the cotton rag paper with an aromatic, opaque, deep black ink is more powerful than reading it on your cell or a tablet. Things that are made to last a long time, take a long time to make. Reproductions are placeholders for the originals. Letterpress printed cards, posters, broadsheets and other printed forms carry the active hand of the artist into the work. Multiple originals is another euphemism for editioned prints or multiples. The artist and printer together must figure out, step by step, how to translate an original work into a small, faithful copy of the original with multiple runs through the press. However old the technology of letterpress may be, it has a wide range of skills and techniques available to recreate with the press what was originally created by hand. A Vandercook 4 Proof Press is a precision instrument that was among the best printing machines for over a half century. The work that is printed lasts, and wears well. We print party invitations on the laser printer at work (in color, if we are lucky). Wedding invitations that are designed to honor a union for generations are printed on a letterpress. Posh? Yes.