“The Truth Booth” at Cranbrook Art Museum. Photos by Rosie Sharp.
Since July 31, the Detroit metro area has been visited by “The Truth Booth,” an ongoing interactive project conceived by Cause Collective, and brought for a two-week intensive visit to Michigan by a $60,000 Knight Arts Challenge grant awarded to the Cranbrook Art Museum. Laura Mott, curator of contemporary art and design at Cranbrook, worked previously with artist Hank Willis Thomas and Cause Collective’s Ryan Alexiev to help get the project on its feet, nearly eight years ago.
“We had done a show with Ryan at Mission 17, where I was working,” Mott said. “I met Hank [Willis Thomas] through that. And they were working together already in Cause Collective–‘The Truth Booth’ was an idea they had that was sort of on paper, and I wrote a grant to get funding to build it. And then I moved to Sweden! So I essentially sourced them some seed money to build the prototype.”
Fast-forward eight years, and Mott is finally getting to see the vision she helped seed in action. “The Knight [Arts Challenge] is interesting,” she said. “It’s a challenge in terms of the money, but it’s also a challenge in terms of what’s an interesting public project for this context.” For Mott, the timing and the location of “The Truth Booth” could not be more exciting. “To me, ‘The Truth Booth’ in this year in the city of Detroit, when there’s so much conversation and very little opportunity for individuals to be heard, it seems kind of perfect. So it’s on its own correct karmic timeline, in terms of coming together as a project.”
“The Truth Booth” at Cranbrook Art Museum.
The project itself has required intensive organization and effort to reach out to a number of different host locations. Wherever it goes, the booth serves the same function–offering an open opportunity for any passerby to step into the recording chamber and video record a statement of up to two minutes, beginning with the prompt, “The truth is...” The project has been extremely high-profile, even touring internationally, and this visit to Michigan is the most lengthy stop on what has been a nationwide tour for the better part of 2016.
Mott and Cause Collective anticipate recording at least 2,000 video testimonials in Michigan alone, which will form the basis for an exhibition at Cranbrook (opening Nov. 19 and running through March 17, 2017), called “The Truth Is I Hear You.” Previous Cause Collective films arrange “Brady Bunch”-style grids of individuals speaking, with certain sections brought to the forefront, offering a range of submissions and showcasing what they sound like taken en masse, as well as highlighting moments that may be very personal and individual. Ultimately, the power of the Cranbrook show will be determined by the nature of the myriad truths shared by Metro Detroiters and residents of Flint, Michigan, where the booth is also traveling.